What Do Voters Want?

In Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th edition, edited by Shea and Burton, what the voters want, what the candidate has to offer, and what the opponent brings to the table are all discussed as important elements to a political campaign (loc. 1567). Trump seems to run his campaign in…

Trump’s Organized Chaos

Donald Trump’s campaign might seem like nothing more than chaos. It would seem silly to try and apply any of the eight elements of a campaign plan outlined in Shea and Burton’s Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management. But, though it seems chaotic, Donald Trump’s campaign can be applied to…